EMEA product kickoff for a global technology company
Resolutions supported two EMEA product kickoff broadcasts for a global technology company, helping deliver content-rich events for marketing and advertising audiences.
Context
Each 90-minute event shared product updates across analytics, privacy-focused measurement, campaign tools, search and app marketing. The format combined live and pre-recorded presentations, live panel sessions, host introductions, branded graphics and presentation content across three studios.
The challenge
The production was particularly complex because of the pace of the live programme, the number of presenters and the rehearsal requirements. With multiple studios, live and pre-recorded segments, panel sessions, host introductions, branded graphics and presentations, the content workflow needed careful planning so each session could move cleanly into the next.
Resolutions' role
Resolutions supported content planning, technical production and broadcast / livestreaming delivery.
We worked alongside agency partner emc3, who led the client relationship and overall production, helping align the running order, presenter requirements, rehearsals, live and pre-recorded content, branded graphics, presentations and studio workflows so the programme could run smoothly across three studios.
Outcome
The repeat engagement reflected trust in Resolutions' role across content planning, technical production and broadcast delivery.
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